William Hill, Football, Horse Racing & Sports Betting

Bet £10 - Get £30 in Free Bets
  • Huge Trusted Name
  • Fully Licensed & Regulated
  • Massive Choice Of Sports
  • Sponsors of ITV Racing
  • Rewarding Bookmaker


Claim Offer

18+ New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply, for full terms apply.

William Hill is a truly professional quality bookmaker in every sense of the word. A name everyone knows in the UK and one of the biggest presences on the high street. The sheer volume of action offered here is pretty mind blowing and will never see you bored.

The William Hill website is sophisticated yet easy to use, and there is always a HUGE choice of sporting events to bet on, with great odds, big market selection and high betting limits. Also, William Hill offers great live sports betting on many events through their “Bet Live” facility.

Customer support is top notch, payouts are extremely quick and there is a great choice of deposit, withdrawal and currency options at William Hill Bookmaker. William Hill really are much more than a bookmaker/betting site, on offer is a great casino, poker tournaments, games, Vegas and bingo interfaces which are as high quality as their online sports betting service.

William Hill Horse Racing

If you’re a fan of horse racing then on ITV you’ll have heard a lot about William hill. They are taking full advantage of the excellent UK TV coverage by advertising and supporting live horse racing on ITV most weekends. With specials running such as high 5 and 2 clear offering us more chances to win or get money back. Here you also get best odds guaranteed plus a whole host of promotions to keep just about everyone very happy.

William Hill has always been the “bad boy” of the UK betting market. Founded in 1934 – 27 years before off-course bookmaking was legal – and now run by self-confessed “rascal” CEO Ralph Topping, the company has withstood investigation by the Serious Fraud Office, the Office of Fair Trading and the Advertising Standards Authority.

However, through the company’s chequered history, it has always provided an excellent and fair service to those who bet with William Hill horseracing – so much so that it won the industry coveted titles of “Bookmaker of the Year”, “Betting Chain of the Year” and “Betting Shop Manager of the Year” in the 2010 Betview Awards.

The online version of William Hill horseracing provides an exceptionally comprehensive form and ratings guide in association with the Racing Post, daily podcasts suggesting reasons why your selection may or may not be good enough, and a “best odds guarantee” on early prices and board prices which is exclusively available to online customers and is available for both single and multiple bets.

How to Bet On Horse Racing

It could not be easier to place an online bet with William Hill horseracing. When you first enter the horseracing pages of the William Hill site, the market leaders for the next three races due to go off are displayed at the top of the page. If one of these horses is your fancy, you simply click on the price (or S.P. button) to add your selection to your betting slip, where you simply enter your stake and whether you want to back the horse to win or each way, and the bet is placed.

If you are placing your bets for the day, you can add horses one-by-one to your betting slip and then choose from a full range of multiple bets. William Hill also enables you to take Tote odds on your selections and participate in the daily jackpot, placepot and quadpot pools at each U.K. horseracing meeting. Winnings are calculated immediately and credited back into your account once the “weigh in” is announced after your final selection has won. If you would like to find out what your return is on your winning selections to date, take advantage of our free bet calculator

William Hill horseracing covers races from the U.K. and Ireland, South Africa, Australia and the United States. You can listen to the races live on William Hill Radio (which also provides daily racing previews from 11.00am) or watch them on your computer provided your bet is of a certain value (£1.00 for single bets and multiple bets depend on the total stake – for example a £0.40 yankee or £0.50 patent would also qualify).

Opening an Online Account with William Hill

Even if you are the type of horseracing punter who enjoys the atmosphere of his local bookies, there is a very good reason for opening an online account with William Hill Horseracing. Clients who register via this link will be entitled to receive a free bet up to the value of £25.00 and participate in the “Free Bets Friday” promotion that William Hill runs through their social networking programs. You won’t find that in your local bookies!

Once a client of William Hill Horseracing you will find practically every tool available to make your online betting experience both enjoyable and successful. One nice touch which is included on the William Hill Horseracing site is a betting slip check – an optional button which double checks that there are no errors, price changes or non-runners amongst your selections. It might take an extra second to put your bet on, but it is worthwhile making sure that you have not overlooked anything and if provided free for your benefit by William Hill Horseracing – not such a “bad boy” now!

William Hill has for many years been one of the leading online portals for betting on sporting events around the globe. Not only does William Hill Sports Betting cover a greater number of the world’s major sporting occasions, but also offers more markets within each event than any other online bookmaker.

It is not only during the big events that Billy Hill excels. Many national specific and lower level sports bets are available, with form guides and audio podcasts available to help the “punter” make their selections. The facility also exists for clients to bet “across sports” – for example combining the half-time score in a soccer match with a three-ball golfing event and the colour of the first ball potted in a game of snooker.

Betting “In-Play” & Placing Your Bets

Furthermore, William Hill Sports Betting allows customers to bet “in-play”. Although this is not unique amongst online bookmakers, the online web site provides live streaming of a multitude of sports that you do not have to previously place a bet on to watch. Therefore, rather than solely relying on form lines and statistics to make a selection, you can actually see how each player/team is performing before deciding on how to bet – or not bet at all, and watch the event for free!

Placing a bet with William Hill Sports betting is all done with two clicks of the mouse. First make your selection and click on the price to move the selection into your virtual betting slip. Then enter your stake and click “Place Bet” to conclude the transaction. As mentioned above you can continue adding selections from any other sporting event in singles or multiple bets, and frequently William Hill Sports betting will offer exclusive offers on selected events to online clients.

Why Should You Join?

There are many good reasons to open an online account with William Hill, but none more so than their “Free Bet” offer to clients who register using this link. The free bet is for £30 and is release hen you bet just £10 as a new customer – win or lose – with the amount credited to your account when your first bet is settled. Terms and conditions apply, so make sure you read the small print rather than just ticking the box to say you have read them!

With the variety of options offered by William Hill, the offer of a free bet for up to £30.00, an extensive database of sports statistics, radio commentaries and live video streaming for hundreds of events, can you think of a reason not to open an online account with William Hill Sports Betting?

Overall Opinion

Everyone should at least try William Hill simply because of the size of the place. No matter what you are in the mood for, betting, a spin of the roulette wheel, perhaps some slots or a spot of bingo then it’s all here and much more.

The banking is very good with a vast choice of ways to deposit and withdraw from your betting account.You could do a lot, lot worse than signing upto to Willliam Hill online, login and see what’s in store.


Bet £10 Get £30 In Free Bets